Selling a product, idea or a service you are offering – like coaching – isn’t always easy. However, one thing that will make your sale smoother and more genuine is selling with soul. In other words, using heart-based selling principles to build a better business and attract longer-term clients.
What does heart-based selling, or selling with a soul, really mean? First of all, it starts with creating a product that you genuinely believe in; if there is a lack of authenticity in what you’re selling, consumers will recognize it.
The second step of selling with a soul is using means to market and attract customers that are organic and honest. Rather than lying about what your product can do, why not write an honest blog about what motivated you to create the product in the first place? Techniques such as this can go a long way.
Being Your Most Genuine Self
Remember, in order to sell with soul, you need to be the most genuine and authentic version of yourself. If you’re not, others will see right through it. You will also encounter more difficulties along the way due to negatively impacted and interrupted energy flow.